The “Radiolab” effect on broadcasting

© iStockphoto.com/Koray ISIK

Writing on Nieman Storyboard, Julia Barton says one of the NPR science program's biggest innovations is the way it shifts broadcasting from an oratorial delivery style to something more conversational: “Producers are finding they can sound more like themselves. 'Radiolab' co-hosts Jad Abumrad and Robert Krulwich break down complicated stories through a relaxed Socratic dialogue, an approach that’s also been popularized by NPR’s 'Planet Money' and APM’s 'Freakonomics.'”

January 12, 2012

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