The art of the "foundation post"

© iStockphoto.com/BanksPhotos

© iStockphoto.com/BanksPhotos

We're talking about your blog, not your fence. As Joel Friedlander explains on TheBookDesigner.com, a set of foundation posts is among the first things your blog should have: "Sometimes these are called 'evergreen content,' 'cornerstone content,' or 'pillar posts,' but the idea is the same. These are articles that are so basic that newcomers to your site will need them now, or a couple of years from now." Friedlander also discusses the architecture of a foundation post.