They say you can't judge a book by its cover, but that's what book buyers do when they read those short promotional snippets that can close a sale. Rami Ungar breaks down a blurb into its elements and explains how to put them together: "Generally blurbs are at most a paragraph or two, and give a brief idea to the reader what they can expect before they open up the book to read it. This brief idea is given in three parts: the explanation, the mystery, and the promise."
December 27, 2014
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