Dave Bricker has some "look before you leap" advice for self-publishers. Be realistic, he says, about your costs and potential profits, your markets, pricing, and whether it's smart to take advantage of every last marketing opportunity: "If you’ve written a book about sailing, yacht clubs may be happy to have you as a guest speaker but consider whether selling a dozen books at a presentation will make a dent in your original investment — or is even worth your time."
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