A guide to the perfect back-cover blurb

For every reader who makes it to chapter 7, dozens if not hundreds may read the copy on your book cover, so you need to make it good, Jessi Rita Hoffman writes: "Use three to five bullet points only (an odd number is best, marketing research shows). With the bullets, tell what the book will do for the reader or what the reader is going to learn from your book. Keep the syntax (style) of the bullet points consistent. This is important, or the list won’t read right."

September 4, 2015

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