USA Today's Natalie DiBlasio takes aim at public relations professionals who fill her inbox with pitches but rarely get much for their effort. Here's number 7 on her top 10 list: "If every email you send me has a subject starting with 'New!' 'Breaking!' 'Please read' or 'Once-in-a-lifetime story if you just click' I might start to think you over-exaggerate about your story’s newsworthiness. The delete key looks awfully tasty after a half-a-dozen of these a week."
August 30, 2013