How much social media is too much?

Jane Friedman discusses how authors can promote their work on social media, and how to use tools like Google Analytics to gauge the results of their efforts: "How extensive should you really get — and is it possible that 'less is more?' I interpret this question to mean: When is enough enough? And how do I make any effort worth my time? Answering this question requires stepping back — waaaay back — and looking at how and why authors use social media in the first place."

September 19, 2014

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