Pity the poor journalist — buffetted by layoffs and buyouts, and plagued by clueless public relations agents. Lindsay Goldwert has some tips for the latter in a PRNewser post, including this one: "Don’t send mass-emails: Don’t do it. Pick a handful of people and tailor your pitches to them. Journalism is about exclusives — no one wants the same crap you sent everyone else. If you have to send it to 500 people in order to get three hits, you’re doing it wrong."
