Have you heard the 80/20 rule? Stephannie Beman puts it this way: "It’s basically 80% of your time should be on Marketing and 20% writing and other business related work." But she says the rule has it exactly backwards. You should spend 80% of your time writing and only 20% on everything else. Otherwise, you may not have anything much to market. Beman and others then offer some tips for keeping the beast — blogging, emailing, etc. — from taking over your workday.
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