M.J. Rose offers a list of 11 "Don'ts" to complement the usual "Do's" in this post on a blog called Buzz, Balls & Hype. A sample: "Don't plan readings for bookstores that include you reading all 20 pages of the first chapter unless you're a stand up comic and there is only one joke on each page." Also: Don't spend all your money on a marketing trailer, or a website, or "an antique sports car, diamonds by the yard or a bottle of wine from Thomas Jefferson's cellar."
