This should prompt some knowing nods. Walt Kania has compiled a tongue-in-cheek list of Freelancing Rules of Thumb addressing such details as pay rates, deadlines, expenses, and of course pitches, such as this nugget: "For every ten new people you talk to, five will call you back. Three will try you on an assignment. One will turn out to be a long-term client with a decent budget. Somewhere in there will also be a lunatic. Just hope it’s not the one with the money."
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