Suppose a drug company trumpets a new product as reducing risk of a bad outcome by 33%. Should you take it? Maybe not, Trisha Greenhalgh writes in this PLOS post. Greenhalgh uses Twitter followers — as well as Aristotle — to help her explain why, in a form that makes sense to people without statistical expertise: “In sum, the use of the story form – with evil villains, powerless victims, trouble and things at stake – is a powerful tool for engaging learners.”
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