The importance of a book's title

Erik Larson discusses the art of choosing a book title, and how he sometimes considers and rejects hundreds before picking one: "Titles are important. They should convey not only a sense of the book’s subject, but also a feeling — will this be a funny read, or a contemplative one; is it a book I’d like to read at poolside, or in the dentist’s chair waiting for the Novocaine to kick in; will it transport me to an imaginary realm, or knock me flat with trauma and despair."

October 2, 2015

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