Lisa DePaulo and the art of the profile

Coaxing a reluctant subject into cooperating when you're writing a profile can take more time than the reporting, Lisa DePaulo writes, before offering some of her own tips for turning a no or maybe into a yes: "I always tell profile subjects: The more time you give me, the less time I’ll spend calling everyone you ever knew. When a subject cooperates, the piece is more empathetic. I have never totally trashed someone who cooperated. That is something publicists don’t get."

August 31, 2014

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