Joel Friedlander explains some of the finer points of choosing a domain name for a site publicizing one or all of your books: "When you’re creating a new site, think about creating your own 'brand' by creating a name that relates to your subject. For instance, Brian Clark created the title 'Copyblogger' for his site that aimed to teach online writers how to use copywriting techniques. Since he invented the word, he 'owned' all the searches on it, with no competition."
July 7, 2016
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