With press releases, mind your timing

© iStockphoto.com/Sherwin McGehee

Ever hear the term "Take out the trash Friday?" As Denise Graveline explains in this post about transparency in press release timing, it's from a West Wing episode and refers to the once-common practice of letting bad news out when no one's paying attention: "Used to be that big organizations, including government agencies, got in the habit of releasing not-so-good news on Friday afternoons, when they were less likely to garner coverage and attention over the weekend."

February 5, 2013

ADVERTISEMENT
BWF Climate Change and Human Health Seed Grants

ADVERTISEMENT
EurekAlert! Travel Awards

ADVERTISEMENT
Sharon Begley Science Reporting Award