William Heisel offers advice from the recent Association of Health Care Journalists meeting, such as a warning about "the exaggeration of the size of the effect of drug, device, diet or other intervention. That can happen when writers only show relative numbers and not absolute numbers. It can happen when journalists use causal language to describe observational studies. And it can happen when stories fail to explain the limitations of surrogate markers and endpoints."
May 4, 2015
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