Authors don't need a fastball, Joel Friedlander writes, but they do need a different kind of "pitch" — a short book summary timed to the length of an elevator ride: "Your book pitch has to accomplish a number of things at the same time, and do them quickly and efficiently. It has to give a good idea of the book’s genre, main hook or distinctive angle, qualifications of the author, comparable books, and why it’s different, exciting, or ground-breaking in some way."
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