The wall between editorial content and advertising just lost a few more bricks with a rewriting of industry guidelines from the American Society of Magazine Editors. Michael Sebastian writes: "The new principles simply say, 'Editors should avoid working with and reporting on the same marketer.' They previously said, 'Don't Ask Editors to Write Ads.'" More from ASME. And Mark Duffy on why native advertising doesn't work.
April 20, 2015
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