Ten lessons from "lean journalism"

Sarah Marshall writes about what she learned in two-and-a-half years at a small British website reporting on innovation in the digital news industry. The main lessons: Focus on originality, share widely, and keep redefining what works: "As a small team (of two or three journalists and two or three marketing and sales staff), we had to be efficient. If something didn’t get the expected traffic or impact, we would reconsider. We were constantly listening, learning, evolving."

January 22, 2015

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