Joel Friedlander writes on The Book Designer that too many bloggers neglect, benignly or otherwise, their calling card, the "About" page: "It’s your readers’ needs you should be thinking about when you write your About page. But it seems most bloggers have never thought about this. Instead, we get About pages that tell us where the blogger grew up, how they love to make caramel apples, who their favorite authors are, and that they love waterskiing with their dogs."
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