Reporters write stories and editors write headlines, and that's the way it's always been, but Felix Salmon argues that it's time for that to change as reading habits evolve: "In practice, this is going to mean that the purview of headlines needs to be wrested back from social-optimization teams. Instead, the people who know the story best — including the people who actually wrote the thing — have to be empowered to veto all headlines which are in any way misleading."
December 26, 2016