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Tips for building your author's brand

Authors who think writing is their only duty and don't work on building a brand are headed for failure, Joel Friedlander writes: "Branding should be part and parcel of the business plan you write when you first get the idea for a book. In fact, that idea for your first book quickly should be followed by a brainstorming session for spin-off books, or sequels or series, and a big-picture view of who you want to be and how you want to be known when you become an author."