The GuideStar Blog was recently ranked 15th among the top nonprofit blogs, and its curator, Lindsay J.K. Nichols, explains how she raised it out of its previous obscurity: "As in all things communications-related, you have to know who you’re writing for, speaking to, learning from, etc. We all know that, right? Then why is it so hard to remember that when we’re blogging? Frankly, I think it’s because we (or the powers that be) want to be all things to all people."
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