Tips for finding your LinkedIn audience

It's not the social media site that gets the most attention, but Kevan Lee writes that LinkedIn may trump the others in one respect: "Twitter and Facebook may reign when it comes to social sharing of stories, blog posts, and visual media, but when it comes to direct traffic to your main site, LinkedIn is far and away the No. 1 social referral source." Lee's post includes tips for making the most of your LinkedIn presence, and for monitoring your "engagement percentage."