Finding the right way to start is part of the formula, Jo Marchant writes as part of the Guardian's "Secrets of Good Science Writing" series: "I look for something concrete and specific — a small detail, but one that plunges the reader into the heart of a story and gives them no choice but to read on. Science stories are full of complex, abstract ideas, but if you start with those, readers might not make it past the first paragraph."
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