Lisa Cron offers a dozen tips, drawn from fiction, on how to capture and hold the reader's attention to a story: "What actually hooks a reader is very different from what we’ve been led to believe. It’s even very different from what seems logical, clear and obvious – which is that readers are hooked by the beautiful writing, the clever plot, the fresh voice, and so on and so forth. All those things are great, no denying it, but they’re not what readers come for."
October 13, 2014
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