Why blogging may not help your book

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Your social media profile may not impress your publisher as much as you'd like to believe, Sharon Bially writes. Why not? Because raising your profile as an author and promoting your book two different things: "Your Huffington Post articles are not about your novel, so their audience and your book's audience aren't necessarily the same. Ditto your blog posts and webinars on craft, which appeal to a broad group of writers who don't necessarily read your book's genre."

June 20, 2014

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