First, use a tripod. That was Melissa Lutz Blouin's take-home message about making video, which she delivered during a session on the topic at ScienceWriters 2008 in October in Palo Alto. "Your production values shoot up!" she exclaimed. The cost barriers for video have dropped from the days of $60,000 shoulder-mounted film cameras, but as anyone who has shot with today's $2,000 cameras knows, there is more to getting a professional result than just using professional equipment.

In the fall of 2007, the research nuclear reactor at Penn State University, one of the oldest in the country, started slowly losing water from its cooling pool. Protocol required safety personnel to report the leak to the nuclear regulatory committee, which meant that the news would soon be made public on the NRC website.

Handouts from the session (NASW members only)

"Pitching a story is part art, part science, part intuition — and a lot of luck," Lisa Rossi told the more than 40 attendees at "PIO Pitch Slam: Packaging, Delivering ... and Placing the Story," one of the workshops held during ScienceWriters 2008 in October at Palo Alto. Rossi, director, of communications and external relations for the Microbicide Trials Network at the University of Pittsburgh, co-organized the session with Karen Kreeger, senior science communications manger at the University of Pennsylvania School of Medicine. The workshop featured tips for public information officers who pitch to newspapers, magazines and electronic media.

Physics can help NASCAR fans understand why their favorite racecar driver lost. Carbon-dating can help history buffs unearth forgeries. According to panelists at ScienceWriters 2008 held Oct. 24-28 in Palo Alto, Calif., it takes only a fresh eye to find applications of science in activities such as these and other everyday happenings.