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If you want to reach your audience, they tell us, you have to engage them with social media like Facebook and Twitter. But how can you tell how well your efforts are working? Denise Graveline offers a few pointers on her "Don't Get Caught" site: "Google Reader is my go-to RSS reader, and I use it to monitor selected Twitter posts, as well as feedback and engagement on my Facebook pages." Also recommended: Tweetdeck, Favstar, CloudMagic and TweepsMap.

Twitter fear continues to run rampant in many newsroom, writes Mallary Jean Tenore at the Poynter Institute. That's a shame, she continues, because even the most hide-bound reporters can use Twitter to their advantage — for finding sources, connecting with an audience, generating story ideas, and combatting misinformation. "The trick," Tenore writes, "is to look at Twitter not as a distraction but as a way to enhance their ability to report and share news."

The popular hosted blogging site has several tools for making updates with a smartphone or tablet, according to this post from the 10,000 Words site. You can call in and post a voice recording on your blog; you can add your location to your blog posts; you can post via text message. And for $5 per month, you can subscribe to a service that lets you add video players to your blog and post videos as long as two hours from your phone to WordPress and other platforms.