Book promotion is not a cookie sale
© iStockphoto.com/Mark Coffey
So says Carol Costello on The Book Designer, where she summons dark memories enroute to a series of tips for authors hawking books: "Thousands of wonderful books go by the wayside because book promotion is haunted by the Ghost of Selling Past. These nightmare scenarios involve Girl Scout cookies, school raffle tickets, magazine subscriptions — and even chocolate bars," Costello writes. Authors "equate promoting the book they love with these selling horror stories."