In defense of the "evergreen" feature

<a href='http://www.shutterstock.com/pic.mhtml?id=156141602'>Image via Shutterstock</a>

Hard-news reporters may be turning up their noses at the very type of stories that readers want, or at least share in social media, Denise Graveline writes in a post aimed at media relations people: "Having come out of the world of magazine journalism, where the 'evergreen' topic has long been considered catnip for readers, I can only guess that these journalists dismissed this undercurrent because the genre of 'what the people want' had no appeal to them as writers."

March 17, 2014

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