Jane Friedman offers a series of tips for getting the word out about your book — from working with bookstores to strategic giveaways of free copies: "Remember that a comprehensive book-marketing campaign uses a combination of tactics to reach readers. It would be unusual to focus solely on social media, or solely on events, to generate word of mouth. The best approach combines online and offline components, and if done right, each amplifies and strengthens the other."
November 30, 2013