Google mines Frommer's Travel for social data, then sells the name back - Ars Technica
Google mines Frommer's Travel for social data, then sells the name back Ars Technica In August 2012, Google purchased the travel publishing brand Frommer's Travel from John Wiley and Sons for $22 million. At the time, the purchase made some sense given Google's trend of acquisitions: Google bought ITA, a popular travel data service, ... Google sold Frommer's Travel — but kept all the social media data Google sells Frommer's back to founder for undisclosed amount |
- 6 reads
-
