The editor and cofounder of the science-humor magazine Annals of Improbable Research (AIR), Abrahams holds an annual IG Nobel Prize Ceremony at Harvard University. His book contains many examples of research called "breakthroughs" including: The happiness of clams, the physics professor who determined that toast does indeed fall buttered side down, and the Southern Baptist Church of Alabama which won the prize in mathematics for devising a formula to determine how many Alabamans will go to Hell.