Ivan Oransky's rules for embargoes

The editor behind the Embargo Watch web site draws upon more than three years of experience in compiling a list of 10 rules for institutions that want to control when and how their news gets out to the public. Several of the rules could be boiled down to one simple piece of advice: Be consistent. "And as one public relations executive said recently, 'Every manager here has a different set of rules about embargoes,'" Oransky writes.