Is journalism really worth almost nothing?

© iStockphoto.com/Keith Webber Jr.

Robert Niles at the Online Journalism Review calculates the value consumers place on news stories. His conclusion won't please many journalists: "Incremental, commodity daily news reports have close to no cash value to the consumer. Longer, more in-depth magazine-style pieces have small but significant value, but almost always under a dollar and usually just a few cents. Only book-length journalism has substantial per-unit value, in excess of $1 and often much more."

August 21, 2011

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