To link or not to link? It's not always clear

It's a question online writers sometimes struggle with, Robert Niles writes in the Online Journalism Review. Links in an online story help writers "source information, explain detail and provide depth in ways unique to the medium." But they also "clutter stories, and to distract and mislead readers away from the narrative of the piece." A University of Maryland study offers some supporting evidence and tips.

RE: To link or not to link? It's not always clear

From a journalism point of view, yes, you trust a newspaper with pedigree to be correct and to encapsulate all you need, so links aren't required. However, on the web, you can't assume all sites have pedigree, or all stories have a journalist stance or a story stance. Links provide citation-- in a well written piece, users will be happy there are links, but not actually need to click on them.

I do agree with the author that different stories have different link requirements. A site like TechDirt, for example, has the formula "Situation X [link] is complex, our take on it is Y, our solution is Z." The link is needed because it is part of their format.

The author also confuses the editorial process with the story result; the practice of 'related links' done right is not "a lame list" but a duty of the author, but that's something they can work out with their editor.

That said, the article's "P-I-C-K" formula is really old-school web and quite true: have as few exit doors in a piece as possible. If your links are exit doors, rework until they are in a more appropriate place. Sandy http://projectCalliope.com