Planning your own book tour

Only the biggest stars get their publisher's help in arranging a book tour these days, so here's Midge Raymond with some tips for arranging your own. For example, it can be hard to get into a bookstore during the holidays, so it pays to look for alternatives: "Always be thinking beyond the bookstore. Libraries, for example, are always open to author events, particularly if the author is local and there’s an educational component to your book or presentation."