New York Times investigative reporter Charles Duhigg takes us to the edge of scientific discoveries to explain why habits exist and how they can be changed. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren’t destiny. We learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil rights hero Martin Luther King, Jr. We learn how implementing “keystone habits” can earn billions and mean the difference between failure and success, life and death. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.