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With press releases, mind your timing

© iStockphoto.com/Sherwin McGehee

© iStockphoto.com/Sherwin McGehee

Ever hear the term "Take out the trash Friday?" As Denise Graveline explains in this post about transparency in press release timing, it's from a West Wing episode and refers to the once-common practice of letting bad news out when no one's paying attention: "Used to be that big organizations, including government agencies, got in the habit of releasing not-so-good news on Friday afternoons, when they were less likely to garner coverage and attention over the weekend."