With 670 participants and more than 450 speakers, panelists, and various performers using different presentation formats, the International Conference of Public Communication of Science and Technology (PCST) took place in Florence, Italy, in April, and was hailed as a success. The 12th of a series, this year’s conference was dedicated to “quality, honesty, and beauty in science and technology communication.” From the Summer 2012 ScienceWriters.