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A revisionist view of branded content

From the New York Observer's Kara Bloomgarden-Smoke comes an upbeat story about laid-off journalists finding new careers writing for blogs owned by commercial brands. There's scarcely a nod toward the view that such sponsorship is bad (ahem, Pepsigate) for either journalists or journalism: "While writing gigs at magazines and newspapers continue to dry up, there are abundant opportunities to write or consult for blogs owned directly by brands."