Science writing is everywhere — even in non-science publications. But how does a science writer cross over to those markets? A standing-room-only crowd gathered to hear the answer on Saturday morning at Science Writers 2011 in Flagstaff.

Led Zeppelin’s “Kashmir” greeted receptive attendees of David Dobbs’ Saturday afternoon workshop “Going Long: How to Structure the Longform Narrative – with Help From Music, Theater, and Film.” Dobbs played portions of the track, an example of the rock pioneers’ exploration of song structure, to kick off a fascinating talk and discussion about the use of form and structure in longform narrative stories.

The media industry — science writers, particularly — can no longer afford to look the other way when it comes understanding the fundamental changes occurring in how Americans are getting their news in our “crazy, mixed-up digital world,” said Esther Thorson, plenary session speaker at ScienceWriters 2011.

“How Science Writing Saved My Life,” was one of the highlights of the ScienceWriters 2011 opening session, which followed the high-energy format of an Ignite event. In rapid succession, ten presenters had exactly five minutes each to speak on a topic of their choice. Each presenter used twenty slides, which were set to auto-advance every 15 seconds.