Simply dumping your news releases into dozens of journalists' email inboxes is a quick ticket to their spam folders, Matt Shipman writes. But Shipman then lists three ways in which news releases can still be useful — on distribution sites like Newswise or EurekAlert, in "churnalism" sites like Phys.org, and in tailored pitches to individual writers: "I think mass email distribution is what is dead (or dying)," Shipman writes. "News releases are alive and well."
.png)
