From Bárbara Mendes-Jorge, here are five pointers for calling attention to your organization's events by covering them live on Twitter. At the top of her list is the wise use of Twitter's signature hashtags: "Using a hashtag will group all your tweets, enabling people searching for the event hashtag (or the hashtag you think up) to find them. It also makes it clear to your followers that you are tweeting about a certain event, not just spouting off random sound bites."
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