"Journalists by and large never want to be pitched on Facebook," Zoe Fox writes. "Journalists, especially ones who consider their Twitter account to be an extension of their reporting, want to maintain some semblance of privacy on Facebook." That's among the social media etiquette tips Fox offers for PR/PIO people who want to get their message out. Among others: Never send your pitch to a reporter's personal email accounts, and no more than one followup per pitch.
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