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So what do you really think?!Tobacco-related commentaries
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My Masters program Thesis project involved studying the reactions of middle school students to anti-smoking television ads. Some of the ads were created by public agencies or foundations, while others were produced by the Philip Morris tobacco company. The students did not know who produced each ad. The key significant finding of the small study was that students viewing Philip Morris ads were more likely to perceive a message of individual responsibility. In other words, industry ads were seen as saying that kids who start smoking have themselves to blame.
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