What goes into your book's cover

<a href='http://www.shutterstock.com/pic.mhtml?id=138349874'>Image via Shutterstock</a>

A book's cover is the face it shows the world and an important part of its marketing, designer Kimberly Glyder says in an interview with author Therese Walsh about the cover for Walsh's novel The Moon Sisters: "My job is to be more evocative rather than specific," Glyder says. "We’re trying to get book buyers to pick up a book in a store or 'click' on the book online. What may work as a literal interpretation of the writing is sometimes not commercially viable."

December 21, 2013

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