Social media may be gaining respect as a book-promotion tool, but authors shouldn't forget that old-style speaking gigs still work, Joel Friedlander writes on The Book Designer: "The X-factor is what you don’t expect: meeting someone in your audience who might order hundreds or thousands of books from you; getting asked to write for the top magazine in your field on the topic of your talk; establishing a peer-to-peer relationship with a top influencer in your field."
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